SpeakHub was delighted that Ben agreed to talk about Way2Go – a venture he founded that literally changes lives, through the power of speech and action!

SpeakHub: What is your job title and how did you become what you are professionally?

I’m a Motivational Speaker and Empowerment coach. I got interested in change work through my passion for health and fitness, when I realised that there was more to being fit for the rest of your life – for most people – than just one January deciding to go to the gym.  You don’t get fit going to the gym once a year!

My inquisitiveness led me to traditional models of behaviour change and eventually to NLP (Neuro Linguistic Programming) which I studied to become a master practitioner.

I would observe that people understand things at two levels, intellectually and/or emotionally.  And the greatest result comes from when people are engaged emotionally.  You see everyone knows how to lose weight.  Eat good food and move more. But after the seminar they don’t do it!  Whereas a firewalk (walking barefoot over hot coals) or a board break (breaking a 1 inch pine bard with bare hands) tends to get people to enter a fearful state.  My art is to attach this metaphor to something of significance in their lives. That way the breakthru is meaningful.  I get the biggest reward when someone messages or tells me months later what they have done since attending my seminars.

So this is what I love doing 🙂 Empowering others to be their best selves.

SpeakHub: How important is public speaking to you and how much of a role does it play in your job?

On a scale of 1 – 10 it’s a 10!  Its what I do. Like any anything there is an art and skill to it.  If I don’t engage an audience my participation rates would be very low.  When you consider my activities are optional (they have to be for lots of reasons including insurance) I am very please to say that I have a participation rate of 95-97%.  Out of 100 people 5 will decide not to do the activity and thats important because they are empowered to make that decision. By the same token I persuaded 95% to get up and go for it!

SpeakHub: How do you prepare before a show/recording/interview to calm nerves, and ensure you remember?

Preparation is key. Make sure all the operational variables what you are working with, who will do what etc are nailed down. I use formulas, metaphors and stories to stay on track and deliver my content.  This allows me to focus on the delivery of my content. I do a lot of mental rehearsal and visualisation.  Weeks before I see myself on stage, delivering a powerful engaging talk highly participative and leaving people empowered and excited.  I continue to have these positive expectations right up to the event.  So in my head the event is already a success. I just have to execute what I know.

SpeakHub: At what point in your life did you realise that you wanted to use your voice for your career?

This was more of an evolution for me.  I realised early on that we live in an interdependent world and that you cannot be successful in anything without the support of others.  Look at various leaders through history and no matter how history has painted that person you cannot argue that they had an ability to communicate and to get people believing in them and onto their side.

After you win the game of persuading yourself to do something, then you must persuade others.  The fastest way to do that is to speak to as many people as possible.  Simple.

SpeakHub: Do you ever get nervous before a performance? If so can you describe a particularly memorable experience of this? How did you get through it?

Yes but a long time ago, I reclassified nerves as excitement.  And now I can’t wait to get out there and give a kick ass session. I can only recall the first few times where I can remember thinking can they see my leg is shaking.  So a bit of movement on the stage helped me as well as developing a pre stage routine. Where I really focus on managing my state of the person I need to be on stage.  This is now second nature.

SpeakHub: What are the 3 most important tips you can give young people who want to be better speaking performers?

Do it every opportunity you get.  Speak for free.  Volunteer your message.

If you can afford to take short cuts and get presentation skills training, do it.

Get a mentor – someone to feedback to you.  Ideally someone who is where you want to be.

Believe, Focus, Strategy, Execution.  – my formula for you achieving your desire (that’s four, but in my defence I am a natural mismatcher, always outside the box:)

SpeakHub: SpeakHub promotes English language public speaking in schools that are primarily outside of English speaking nations. Is speaking English important today? If so, why?

Its important only if you have an audience and are understood!  When your message resonates, you can inspire others to take action. Action changes YOUR world.


Ben Jobson a veteran in the Fitness Industry is known for his dynamic, engaging presentations and training programmes on fitness, service and retention. Ben is certified by the American College of Sports Medicine (ACSM) as a Health and Fitness Director is also a certified Master Neuro Linguistic Program (NLP) practitioner, certified Firewalking Instructor and Empowerment Activities Coach and a Trained Life Coach. Ben has over 20 years experience of instructing and managing clients and staff in in the health and fitness industry to achieve their goals. At present living in Brisbane with his wife Elaine and 9 year old daughter Jasmin, Ben is motivated to keep fit by the thought of beating the other parents at his daughter’s sports day! Ben really enjoys the outdoors and is also a keen adventure racer.